A field guide to AI search

Make your content visible to AI search

Large language models increasingly answer questions directly instead of sending people to links. This is a practical guide to Generative Engine Optimization — getting your content found, trusted, and cited by the engines writing those answers.

Five sections, dozens of guides

How a page becomes a citation

Crawl

Pages discovered and indexed

Retrieve

Candidates matched to a query

Rank

Sources scored for relevance

Cite

Selected sources surfaced

The four stages between publishing and being cited

Quick answer

What is Generative Engine Optimization (GEO)?

GEO is the practice of structuring and writing web content so large language models and conversational assistants can accurately retrieve, synthesize, and cite it.

Traditional SEO leaned on keyword density, backlinks, and technical performance. Those fundamentals still matter — but generative engines also crawl for factual entities, weigh trust signals, and build direct answers to complex prompts. Without content shaped for that, your best insights can be left out of AI summaries entirely.

Why your content strategy has to adapt

When engines answer in-page instead of linking out, visibility stops being only about where you rank. It becomes a question of whether a model trusts your content enough to cite it. Pages that aren't structured for that can stay invisible even while they rank well in traditional search.

Most sites run into the same three obstacles when they first look at GEO.

Common challenges

Context fragmentation. Scattered or incomplete text gives engines nothing clean to synthesize.
Low citation rates. A model may state your industry's facts without ever linking to you.
Invisible assets. Missing structured data and weak internal links keep crawlers from mapping your entities.

Explore the five sections

Each section is a complete library. Start wherever your work sits today.

Foundations

Choose your path

Pick the goal that matches where you are right now — each path opens with the guides that get you moving fastest.

I'm completely new to GEO

Start with the core concepts and how generative search differs from the search you already know.

I need to audit our visibility

Find out how you currently show up inside the engines, and where the gaps are.

I want to improve our content

Apply structured frameworks to the pages and assets you already have.

I need to measure and report results

Track what your work is doing, and translate it into terms leadership cares about.