About
Editorial standards
A site that teaches trust signals should be able to state its own. These are the standards every page here is held to — and what to do if you catch one falling short.
What can you expect from every page on this site?
Sourced and dated claims, plain language, honestly stated uncertainty, disclosed AI-assisted production, visible update dates, and independence from sponsors and vendors. Errors get fixed promptly and noted.
What standards is every guide held to?
Six commitments, applied to every page in the library.
- Sourced and dated
- Statistics and platform-specific claims are attributed to a named source and dated in the text. If a claim can't be supported, it doesn't ship. If I'm not confident where something came from, it's cut rather than guessed.
- Plain language
- Guides are written for busy communicators, not search specialists. Jargon is translated or cut, answers come first, and no guide assumes you have a tools budget or a technical team behind you.
- Uncertainty stated
- AI search is young and much of it is unproven. Guides distinguish what's well-established from what's early evidence and what's plausible-but-untested — you should never have to guess which you're reading.
- AI use disclosed
- Guides are drafted with AI assistance and then fact-checked, tested, and edited by me before publishing. That's stated openly here and on the methodology page, not buried or denied.
- Kept current
- Every guide displays its last-updated date. Pages covering fast-moving details are reviewed quarterly; a page that can no longer be stood behind gets fixed or unpublished, not left to mislead.
- Nothing invented
- No fabricated case studies, invented quotes, made-up statistics, or fictional testimonials — ever. Illustrative scenarios are clearly framed as scenarios, not passed off as real organizations' results.
What happens when something is wrong?
It gets fixed. If you spot an error — factual, outdated, or a broken example — report it through the contact page. Material errors are corrected promptly, the guide's updated date changes, and significant corrections are noted on the page itself rather than silently patched.
Corrections are treated as a favor, not a nuisance. A reader who catches a mistake is improving the guide for everyone who reads it after them.
Who pays for this, and does it shape the advice?
Nobody, and no. This site is independently built and funded out of my own pocket. There are no sponsors, no display ads, no vendor partnerships, and no tool company paying to be recommended. When a guide mentions a product or platform, it's because it's relevant — not because of a relationship.
If that ever changes — paid templates, affiliate recommendations, sponsorship of the newsletter — the change will be disclosed plainly on this page and on every page it affects, before it happens, not after. You'll never have to wonder whether a recommendation was bought.