About
About GEO Content Strategy
An independent field guide to AI search visibility — researched, written, and maintained by one person who has spent a decade doing this work inside organizations like yours.
What is GEO Content Strategy?
GEO Content Strategy is an independent educational site that teaches organizations how to stay visible in AI search tools like ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
It's written for communicators and marketers on small teams, for the people responsible for a large web presence without the budget, headcount, or time of a dedicated search team. No agency behind it, no sponsors, no product being pushed.
Who writes this site?
Hi, I'm Matt. I've spent more than ten years in web content management, content marketing, and digital communications, working on the websites of global corporations, major universities, healthcare institutions, and nonprofits.
Nearly all of that work had the same shape: a large website, a small team, and constant pressure to prove the content was earning its keep. User experience and SEO best practices weren't handled by a dedicated team or agency. They were part of the daily job of making big sites clear, usable, and findable.
That's the perspective behind the content here. Not "here's what a search engineer thinks you should know," but "here's what actually fits into the week of someone running a website alongside twelve other responsibilities."
Why does this site exist?
AI tools are quietly becoming the way people find and evaluate organizations. When someone asks ChatGPT or Google's AI Overviews about your programs, your services, or your credibility, the answer is assembled from whatever those systems can find and trust, whether or not you've had any say in it.
The technical detail behind that process is complex, changes with every model update, and is honestly still full of unknowns. Most writing about it is aimed at SEO professionals with tools, budgets, and time to experiment. Very little of it is written for the people I kept meeting throughout my career: communicators on small teams trying to make a big impact.
I built this site for them, because for most of my career, I was one of them. The goal is plain-language explanations, honest uncertainty where the evidence is thin, and steps that fit inside a real work week.
How is the content made?
Every guide is researched against primary sources — published studies, platform documentation, and industry data — drafted with the help of AI tools, and then reviewed, tested, and edited by me before it's published. Claims carry dates and sources. When something is uncertain or still unproven (and in AI search, plenty is), the guide says so rather than pretending otherwise.
Guides are also revisited as the field changes, because in this subject a page that was accurate last year can quietly become wrong. The full detail of how guides are produced, sourced, and refreshed is on the methodology page, and what you can expect from every page is spelled out in the editorial standards.
How is this site funded?
Right now, it isn't. It's independently built and paid for out of my own pocket. There are no sponsors, no display ads, and no vendor relationships shaping what the guides say. If that ever changes (for example, if I introduce paid templates or recommend tools I earn a commission on) it will be disclosed plainly, here and on the pages it affects.
How can you reach me?
Questions about a guide, something on your own site you're trying to figure out, or something here you think is wrong? I'd like to hear it. Corrections make the guides better.