A critical survey asks what GEO research actually proves
A review of 45 GEO studies finds the durable levers are relevance, position, and being retrievable at all.
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What’s changing in AI search?
Semrush study of 126 million prompts shows how differently AI platforms cite
A large new dataset confirms each AI platform mentions and cites brands in its own way.
Read updateNew research: AI now shapes 92% of B2B vendor shortlists
A new survey finds AI shapes most vendor shortlists, and use case fit beats brand recognition by a wide margin.
Read updateOpenAI launches GPT-5.6, the new engine behind ChatGPT and Copilot
The model answering your audience just changed. A good week to re-run your visibility checks.
Read updateSearch Console can now track your social posts in Google Search
Google now shows how your Instagram, TikTok, X, and YouTube posts perform in Search, even without a website.
Read updateChatGPT now shows inline sources in more answers
Citations are appearing on more everyday questions — a chance to check whether you show up.
Read updateGoogle AI Overviews appear on more how-to searches
Overviews are showing on more practical queries — worth checking your top pages.
Read updateA simple trust signal: show when a page was last updated
A visible “last updated” date is a small, low-effort trust signal worth adding.
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