ChatGPT is aiming more of its searches at named domains
ChatGPT now scopes many searches to specific sites, which means the shortlist forms before the search runs.
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What’s changing in AI search?
SEOs report PDFs dropping out of Google results
Practitioners are seeing PDF clicks fall sharply in Search Console, with HTML pages showing instead.
Read updateStudy: AI engines cite trade media far more than mainstream news
A study of 129 million AI citations reports that niche and trade outlets get cited well ahead of mainstream press.
Read updateStudy: ChatGPT names brands before it searches
One practitioner read the traffic behind 60 ChatGPT conversations and found brand names in the search query before any page was fetched.
Read updateStudy: Gemini leans on business websites, but its answers rarely repeat
A large citation study found own-website dominance, and something more useful: the same question rarely returns the same answer.
Read updateOpenAI says robots.txt may not apply to one of its bots
A reminder to check which OpenAI bot you are blocking, because only one of them controls whether you appear in ChatGPT.
Read updateWhere AI Overviews show up in local search, and where they do not
Direct local searches still go to the map pack, but question-shaped local searches get an AI answer.
Read updateClaude will watermark the text and files it generates
An EU transparency commitment that applies worldwide, and that will mark content Claude only edited.
Read updateGoogle says the real shift is longer questions, not a new discipline
Google reports that AI Mode searches run triple the length of traditional queries, and says foundational SEO is still the formula.
Read updateYour Google Ads search terms report is free AI search research
If you run any paid search, the questions people really ask are already sitting in your ad account.
Read updateShopify says AI referrals tripled and did not replace search
One large platform reports AI traffic growing alongside search rather than eating it.
Read updateIAB publishes a standard for measuring AI visibility
An industry framework now defines how AI visibility should be measured, and why a single check can mislead.
Read updateSalesforce report: shopping journeys increasingly start in AI chats
New Salesforce data finds use of AI search as the first step in a purchase journey grew 200 percent in a year.
Read updateNew study puts a number on the visibility gap for small brands
Across 100,000 AI answers, small and niche brands surfaced in about 11 percent of category questions.
Read updateGoogle adds AI content labels across its ad platforms
Google now lets advertisers mark AI generated creatives, as disclosure rules take effect in three markets.
Read updateReport: AI Overviews now appear on 43 percent of Google searches
New Similarweb data says AI Overviews show on 43 percent of searches, up from 15 percent a year ago.
Read updateRanking in the top 10 predicts AI Overview citations far less than it did
New Ahrefs data finds most AI Overview citations now come from pages outside page one.
Read updateYounger audiences say "search it up", not "Google it"
A small change in slang points at a real change in where the next generation asks its questions.
Read updateGoogle makes source links in AI answers more visible
Inline citations and hover previews are making the sources inside AI answers easier to see and click.
Read updateStudy: AI answers develop lasting topic leaders, and most topics still lack one
New research finds that once a brand leads a topic in ChatGPT answers, it tends to keep that lead, and most topics have no leader yet.
Read updateA critical survey asks what GEO research actually proves
A review of 45 GEO studies finds the durable levers are relevance, position, and being retrievable at all.
Read updateSemrush study of 126 million prompts shows how differently AI platforms cite
A large new dataset confirms each AI platform mentions and cites brands in its own way.
Read updateNew research: AI now shapes 92% of B2B vendor shortlists
A new survey finds AI shapes most vendor shortlists, and use case fit beats brand recognition by a wide margin.
Read updateOpenAI launches GPT-5.6, the new engine behind ChatGPT and Copilot
The model answering your audience just changed. A good week to re-run your visibility checks.
Read updateSearch Console can now track your social posts in Google Search
Google now shows how your Instagram, TikTok, X, and YouTube posts perform in Search, even without a website.
Read updateChatGPT now shows inline sources in more answers
Citations are appearing on more everyday questions — a chance to check whether you show up.
Read updateGoogle AI Overviews appear on more how-to searches
Overviews are showing on more practical queries — worth checking your top pages.
Read updateA simple trust signal: show when a page was last updated
A visible “last updated” date is a small, low-effort trust signal worth adding.
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