Section guide
Visibility Audits
Practical ways to measure how visible your organization currently is across AI search systems.
Not sure where to start?
Start with the basics
First: the audit, plus two quick foundations
One honest afternoon of checking — what AI tools say about you, whether they can read your site at all, and whether your core facts exist in plain text.
Conduct an AI Visibility Audit
The one-afternoon, no-cost audit of how ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews describe, recommend, and cite your organization — and how to turn what you find into a fix list. If you only run one audit, run this one.
Run the auditEvaluate Your Website Readiness
AI tools can only describe what they can actually read. Check crawler access, script-loaded content, PDFs, and whether your structured data agrees with your pages.
Run the auditFind Missing Organizational Information
Pull your legal name, address, leadership, and founding year into one place — then confirm they're stated plainly and match what other sources say about you.
Run the auditThe engine checks
Check your organization, engine by engine
Each engine gets its facts a different way, so each check traces wrong answers back to a different fixable source. Start with the platforms your audience uses.
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Check Your Organization in Google AI Overviews
20 minutes, no paid tools: five test searches, plus an interactive readiness checker that scores your site.
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Check Your Organization in ChatGPT
Ask real audience questions in a fresh chat, with and without web search, then grade accuracy and citations.
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Check Your Organization in Claude
Test with and without web search — including making Claude read your own About page and say what's missing.
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Check Your Organization in Gemini
Partly auditable without opening it: trace errors to your Google presence — Business Profile, results, schema.
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Check Your Organization in Perplexity
Search your name, trace its citations, ask an unbranded question, and check how fresh its sources are.
Go further
From findings to fixes — and proof over time
Benchmark against the competition, turn audit findings into a prioritized to-do list, cover the "near me" case, and build the scorecard that shows progress.
Benchmark
Analyze Your Competitors
Audit how AI engines perceive your competitors — and find the citation sources and content structures you need to win primary citations.
Run the auditPrioritize
Content Gap Analysis
Turn audit findings — wrong, missing, or losing answers — into a prioritized list of pages to write or fix, ordered by how often the question comes up.
Run the auditThe "near me" case
Local Visibility Audit
Test whether AI tools recommend you for "near me" questions, and whether your Google Business Profile is feeding them current, correct information.
Run the auditTrack over time
AI Visibility Scorecard
Build a spreadsheet tracking matrix for share of voice, citation health, and brand accuracy across ChatGPT, Gemini, Claude, and Perplexity.
Run the auditGet new guides as they're published
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