A simple trust signal: show when a page was last updated
A visible “last updated” date is a small, low-effort trust signal worth adding.
What happened?
A clear, visible "last updated" date on your content pages is increasingly worth having. It is a small signal, but a consistent one: it tells both readers and engines that a page is maintained rather than abandoned, which matters more as the web fills with stale, auto-generated content.
Why does it matter?
Engines weigh freshness and trustworthiness when choosing what to cite, and people do the same when deciding whether to believe a page. For a small team, a maintained-looking page competes better than its size would suggest — and a date is one of the cheapest ways to look maintained, because it is.
Should I do anything?
Add a simple "Last updated: [date]" line near the top of your most important pages, and actually refresh them when something changes. Do not fake the date — an honest, occasionally-updated page beats a page that claims to be fresh and is not. Start with your three or four highest-traffic pages.
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