Research — Updates — GEO Content Strategy

A study of 129 million AI citations reports that niche and trade outlets get cited well ahead of mainstream press.

One practitioner read the traffic behind 60 ChatGPT conversations and found brand names in the search query before any page was fetched.

A large citation study found own-website dominance, and something more useful: the same question rarely returns the same answer.

An industry framework now defines how AI visibility should be measured, and why a single check can mislead.

New Salesforce data finds use of AI search as the first step in a purchase journey grew 200 percent in a year.

Across 100,000 AI answers, small and niche brands surfaced in about 11 percent of category questions.

New Similarweb data says AI Overviews show on 43 percent of searches, up from 15 percent a year ago.

New Ahrefs data finds most AI Overview citations now come from pages outside page one.

New research finds that once a brand leads a topic in ChatGPT answers, it tends to keep that lead, and most topics have no leader yet.

A review of 45 GEO studies finds the durable levers are relevance, position, and being retrievable at all.

A large new dataset confirms each AI platform mentions and cites brands in its own way.

A new survey finds AI shapes most vendor shortlists, and use case fit beats brand recognition by a wide margin.