Search Console can now track your social posts in Google Search

What happened?

Google added a new property type to Search Console called platform properties. Connect an Instagram, TikTok, X, or YouTube account and you get the familiar Search Console reports containing clicks, impressions, click-through rate, and top queries for your social posts as they appear in Google Search, Discover, and News. It works even for accounts with no website attached, and it is rolling out gradually over the coming weeks, so it may not show in your account yet.

Why does it matter?

Social posts increasingly appear in Google results, but until now you could not measure that without a verified website. For a small organization that is more active on Instagram or YouTube than on its own site, this closes a real blind spot: you can see which posts Google surfaces, what people searched to find them, and whether that presence is growing. One limit to know: it only measures visibility on Google, so it does not replace each platform's own analytics.

Should I do anything?

If you post on any of the four platforms, add each account as its own property when the option appears: open Search Console, choose Add property, pick the platform, and authorize the connection. Data takes a few days to accumulate, so set it up now and check back in a week. Then check out the queries leading people to your posts. If they match what your organization wants to be known for, you have found a channel worth feeding.

Learn more

• Google: About platform properties (help doc)
• Google's announcement post
• Search Engine Journal's coverage
• Our guide: conduct an AI visibility audit